Guggenheim Museum

UI/UX | Rebrand

This project is about rebranding the Guggenheim for kids. I've developed a new design system for the Guggenheim Museum website to make it more kid-friendly.

The target audience includes kids, teens, and families. The museum offers educational and inspirational programs that allow children to learn more about art and create their own artwork.

I experimented with various geometric and organic shapes for the landing page to make it dynamic yet structured. Ultimately, I chose to use a highly saturated color palette with geometric shapes.