Rollin Squad

IP Character | Illustration

The concept of the project is derived from a term in China called 'Involution.' The Chinese term for involution, 'neijuan' (内卷), is composed of the characters for 'inside' and 'rolling.' In China, this term has been adopted to describe the phenomenon where competition for social and economic resources intensifies. With more and more people participating in this competition, the standard for 'being average' increases dramatically.

Based on this concept, I envision a music band called 'Rollin Squad and create five characters.