Dear Soft Friend
Branding | Publication Design
Dear Soft Friend is a museum that collects various stuffed animals and the stories between humans and stuffed animals. Stuffed animals are toys made of cloth filled with a soft material and which resemble animals. Many people have their own stuffed animals from their childhood. These stuffed animals accompany them as they grow up. Additionally, many adults still enjoy buying stuffed animals. The goal of the museum is to help people recall their memories related to stuffed animals and make them feel warm.
![](https://freight.cargo.site/t/original/i/ea3db7031faa18ac2b1e632118168c70b5778b6e47c8c199a42b27fbeb5f8898/IMG_1286.jpg)
![](https://freight.cargo.site/t/original/i/1209e674ad19c59ec12310d9817430eb3939fc3e98f49636b4b5736ebac2daee/logo_-1.jpg)
![](https://freight.cargo.site/t/original/i/5b5521717b2927b9e8ca3fc59a9551fdab1a3a4f34f4c626af630726be0c2e56/BRD-P2-FIN-02-Doc_Angel.jpg)
![](https://freight.cargo.site/t/original/i/24a2c807aa3d37a252ea993d1c6ed7d5e46ae6a1461b9c64d6ca9443ea6c54b9/logo-04.jpg)
![](https://freight.cargo.site/t/original/i/adaa728e3e7811d696cead9916c05ec508e7cca25852f3fa2c54008016e6786f/logo-05.jpg)
![](https://freight.cargo.site/t/original/i/1dacd10c8729e91b8d2cbd95275a08469f4367a57ec4ea9a2611f41bde95d0c6/logo-03.jpg)
![](https://freight.cargo.site/t/original/i/8d5f301c6028a3d2b95f62002b344a86b8803afed06c78af02990f650ddf810d/logo-02.jpg)
![](https://freight.cargo.site/t/original/i/5450b5130e4d400d4ebc97ecdc90297f75400af8532c8b86ca2dcf4d2450afa9/logo-06.jpg)
![](https://freight.cargo.site/t/original/i/5cc05aaa5deea068d77cf338a14de5f7250c28247024479d3b41820eeecd62e2/logo-07.jpg)
![](https://freight.cargo.site/t/original/i/c02442f1a2aa218462f7823ca52e9d72de6633ba0cc6bc486a2e2161cfc6ff90/thesis_AngelShen_5--Shiyu-Shen.jpg)
![](https://freight.cargo.site/t/original/i/f8ab51e31f437f6ba7dab23df85de4d274586ef7bb79b38850971e0f2528b5c2/2.jpg)
![](https://freight.cargo.site/t/original/i/8523730db8d281fe4532fe52acf2974a7ff99796862973be4e7059906e4f91a0/3.jpg)
![](https://freight.cargo.site/t/original/i/dec500c5072d4742ddc999474a72323aa9a663f77debe8de2a8a1f19cdc34365/1.jpg)
![](https://freight.cargo.site/t/original/i/a6ae4b58d1c3389fdef2ea13c5b737c70b5d25a70cb7e2ad88bd85d3f6b83237/thesis_AngelShen_1--Shiyu-Shen.jpg)
![](https://freight.cargo.site/t/original/i/fc062c4574bb5305dcea9089262e74166c428c038d86212991c8623bed4a9749/Brochure1.jpg)
![](https://freight.cargo.site/t/original/i/44c6423ad451f1880d40adeb126f09f61ab71bc65776cfdc5c1d85f057c05df3/Brochure2.jpg)
![](https://freight.cargo.site/t/original/i/2cf80fe7c824d9f6509d04e6d86782fb1d90644f0d60176b6dbb5605aa418a85/thesis_AngelShen_2---Shiyu-Shen.jpg)
![](https://freight.cargo.site/t/original/i/eeed29c20998debd746a6c794eafc745f56b4ba9f8d603c2c9daf75c2dbabff1/Free_DL_Stiched_Brochure_Mockup_4.jpg)
![](https://freight.cargo.site/t/original/i/a7f7a2912873f11d02bea02f393cc12c82d8a6eecc3b3eacb3ec3458317eaf0c/Free_DL_Stiched_Brochure_Mockup_5.jpg)
![](https://freight.cargo.site/t/original/i/c18d9c28c7a4ea91018c168b594902ec252c72999950818ec65654b9a8574c90/11x8.jpg)
![](https://freight.cargo.site/t/original/i/1d518a30040ff5b1026230580df61920a8dcf3f7a18144602b8e9a1ada5b3ffd/Free-Event-Ticket-Mockup.jpg)
![](https://freight.cargo.site/t/original/i/4e5efd6b23539cb02f83e0ac092eceec711eb3114a9c54b45639e400bcf39c2b/booklet2.jpg)
![](https://freight.cargo.site/t/original/i/eb453194bacad2f9e1047e37e6383f129d34d18e70323cddd91f6ff89c5ce743/booklet3.jpg)
![](https://freight.cargo.site/t/original/i/5178851f5e120c371a5d3ddfb9e9fa26d7be9f3fc469c2ea7cdc196d009fe61f/booklet4.jpg)
![](https://freight.cargo.site/t/original/i/6f59be78181b66f97b3e1be126e494259da4ecdea87adea1ee1cec682e090a3a/booklet5.jpg)
![](https://freight.cargo.site/t/original/i/e786bc4ad950d69ddb786651c2df93357b81649b92dedc5a9f45457655098a73/booklet6.jpg)
![](https://freight.cargo.site/t/original/i/fa5fd3b6f32cec2f9633d1612a504b678deebb0617ba157c16e102bd467ae174/booklet7.jpg)
![](https://freight.cargo.site/t/original/i/064d82e6f16c21f450404b5871fd80d13af8ab8e573d0ee25185cf58b9c88457/booklet8.jpg)
![](https://freight.cargo.site/t/original/i/88760edbbf08171815197414c5961988e7bbd19185b9ff445231fd9f66edaeab/OMYB9R2.jpg)
![](https://freight.cargo.site/t/original/i/f8727f1f58056c3e5cfe2a4dcd945da9f703019d17accfaea1dcf1f5a1c45b13/OMYB9R1.jpg)
![](https://freight.cargo.site/t/original/i/cbdc75b6094a8b56ed520db0d14ae9d16a078900ff89166db15ba9625d5ae915/-1.jpg)
![](https://freight.cargo.site/t/original/i/695124be3c88a451c0f8d740d46b12286721489c7113d26f147cd5696951d2d2/-2.jpg)
![](https://freight.cargo.site/t/original/i/90df9e62b28ffa9b8a427d9877dbe5f1904752e7281ddd024a827e0a1a511aa5/transparent-card.jpg)
![](https://freight.cargo.site/t/original/i/54edeac70e2774c3cdd274a4b26ec06e1f9e572cb9967d845b67d969e7f2e966/transparent-card2.jpg)
![](https://freight.cargo.site/t/original/i/b80261656a0fb1b2134559a63fef4d303985b980f8deb1a197eebeaf8c8c0ad2/postcard2.jpg)
![](https://freight.cargo.site/t/original/i/aed20542c22cb925828e00c81b16bab394f7c6df3c14cc7e4f5378b7b63d8ae8/postcard1.jpg)
![](https://freight.cargo.site/t/original/i/5343fdfd8288687b79c066e817c88bc7bb15d9574ea5d6bca8be84baa986901e/postcard3.jpg)
![](https://freight.cargo.site/t/original/i/3632ca5ea51a804ad3aac232d86a8cfe60d8ac7fcfbd46522f2da131bd6e5f7f/MockUp-1.jpg)
![](https://freight.cargo.site/t/original/i/7a90f7cf03b7d6eeed33302be1b32636e2cce25fb3ee329edea98d8b3c14867d/thesis_AngelShen_6--Shiyu-Shen.jpg)
![](https://freight.cargo.site/t/original/i/be92763c9265d5660db3a97547044b40e4562bfcb5d861b5627afcfd7c545bf9/thesis_AngelShen_4--Shiyu-Shen.jpg)
![](https://freight.cargo.site/t/original/i/b61e210b3f8b8d395091e0cc06ec062f903c80f9782432f4860edaa9499ab354/a.jpg)
![](https://freight.cargo.site/t/original/i/272e59f30edf4eab2c7a7fd2eb6ee96a574673984a6621a764e0f61899ac1968/thesis_AngelShen_3.jpg)
![](https://freight.cargo.site/t/original/i/61f5be45bdcafcccfaa98bcd1648fc6514a2a8be022ea4d11edd864688c3ca78/big-poster.jpg)
![](https://freight.cargo.site/t/original/i/0173278757e7a6b09e6ca79118274e125186d5dcf018c7cc40e42fda936a32fa/board.jpg)
![](https://freight.cargo.site/t/original/i/c27819cf94df5215c038756009d684c93feb2826fbe41daa10d249ae3b54fe4a/IMG_1117.jpg)
![](https://freight.cargo.site/t/original/i/ea3db7031faa18ac2b1e632118168c70b5778b6e47c8c199a42b27fbeb5f8898/IMG_1286.jpg)
![](https://freight.cargo.site/t/original/i/eb6f42e8a0423dad83e48ceeffbdf411f8d767931bdfe5a917313f4d5bf5599c/IMG_1110.jpg)
![](https://freight.cargo.site/t/original/i/15e424dc6528a90c025bb988b8460e9947a61d34fa550847ae77abd0c6e7591a/IMG_1128.jpg)
![](https://freight.cargo.site/t/original/i/0c281f077652f29979e9ede145f18eb5dec493d770809c87395eafd31efeee73/IMG_1115.jpg)
![](https://freight.cargo.site/t/original/i/2876dc75c20a1d20cd87a502bcdbbdc8af0359d951605cb10fb81f3949949511/IMG_1162.jpg)
![](https://freight.cargo.site/t/original/i/57b127c2493285be1a5f5392e3791f9bb666a300fed085d0b693f311a514ddd0/IMG_1285.jpg)
![](https://freight.cargo.site/t/original/i/9b791d1c2268ab41b14e83fd719e8e1ffee287a2ac035b083eaefcf190e8fcfb/IMG_1166.jpg)