Dear Soft Friend

Branding | Publication Design

Dear Soft Friend is a museum that collects various stuffed animals and the stories between humans and stuffed animals. Stuffed animals are toys made of cloth, filled with a soft material, and resemble animals. Many people have their own stuffed animals from childhood. These stuffed animals accompany them as they grow up. Additionally, many adults still enjoy buying stuffed animals. The goal of the museum is to help people recall their memories related to stuffed animals and make them feel warm.